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Developing over 25 years, G-Shock watches emerged at a time when watches were thought to be fragile things. G-Shock was born with a simple purpose: “creating a watch that never breaks”. Since then, G-Shock watches have been put through all manner of rigorous drills: hammer blows, drop tests, deep-sea dives, Arctic freezing, and more. From laboratory to the real world, G-Shock watches continue to be beat the greatest challenges, from dives to extreme sports.